9 Jan 2018

Tips and advice on presenting your work creatively

From the examiner

"In order to access marks in the highest mark band candidates are expected to fully exploit the potential of each method chosen and candidates should be advised not to produce responses which are just essay prose."

Mr Smith's suggestions

You can either look at these example blogs from Latymer (note their excellent use of gifs and more traditional presentation devices)



OR follow this advice

Question 1

Produce a directors commentary of your music video

Question 2

produce a flow chart (try to embed animated gifs from your video)


 Question 3

Record a podcast detailing the production process and feedback you recieved

Question 4

Use screen capture technology to chronical how you used technology


8 Jan 2018

Evaluation Feedback - Question 4 13V

Click on the link below for guidance on how to improve your question 4.


7 Jan 2018

Question 3 feedback lesson 13V

13V - Feeback for Question 2

Question 2 Feedback Sheet

Click on the link above to see feedback for question 2

Question 1 - Feedback Lesson 13V

In today's lesson you will need to respond to the feedback for your first question.

Below is a link to the feedback sheet I have produced for you. It is your responsibility to make the urgent improvements identified before producing your final version of this question.


8 Dec 2017

Evaluation Question 2

EVALUATION 2. How Effective is the Combination of Your Main Product and Ancillary Texts?

In this question you need to evaluate the sense of 'branding' you've created across your products. Once again you need to use a range of technologies to present your work.

Some tips

Pick out the elements you've chosen to carry across your work and explain why you feel these best represent your 'artist'.

Think about those elements which you've not included, briefly explain why you chose not to include them.

Some vocabulary to include

Verisimilitudethe appearance of being true or real.

Mediatedbe a means of conveying. "this important ministry of mediating the power of the word"

synonyms: convey, transmit, communicate, put across/over, impart, pass on, hand on, relate,reveal
"the important ministry of mediating the power of the word"

form a link between.
"structures which mediate gender divisions"

Connotes(of a word) imply or suggest (an idea or feeling) in addition to the literal or primary meaning.

Motif a dominant or recurring idea in an artistic work

Branda type of product manufactured by a particular company under a particular name

Generic conventions are the features shown by texts that allow them to be put into a specific genre.

Code: A system of signs which can be decoded to create meaning. 

In media texts, we look at a range of different signs that can be loosely grouped into the following:

technical codes - all to do with the way a text is technically constructed - camera angles, framing, typography etc
verbal codes - everything to do with language -either written or spoken
symbolic codes - codes that can be decoded on a mainly connotational level - all the things which draw upon our experience and understanding of other media texts, our cultural frame of reference.

4 Dec 2017

Evaluation Question 1 UPDATED


EVALUATION 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

What is the question asking?

This question requires you to demonstrate how your research and planning has influenced your work. You'll need to review your research and planning posts and identify which elements from the music videos and artists you've researched have been incorporated into your final pieces.

You need to be honest, does your product 'work'?

When responding DON'T:

  • write an essay 
  • simply list points 
  • produce a PowerPoint 
  • waffle! 
  • claim to have been 'original' (you haven't been, it's not possible!) 
  • ONLY discuss your video 

When responding DO:

  • Write about all THREE products 
  • Be creative (how can you respond in an entertaining yet informative way?) 
  • Use technology (e.g. photoshop, tubechop, prezi, scribd, iMovie, soundcloud, flickr etc) 
  • Be analytical (pick out specific examples and remember your A2 theorists as well as ones from AS. Barthes, Todorov, Mulvey, Gilmore, Goodwin, Stewart etc) 
  • Explain every decisions (discuss the choices you made) 
  • Use the correct vocabulary (longshot, verisimilitude, diegetic etc) 

Here is an example of something you could emulate, Shynola produced Coldplay's Strawberry Swing video and were promptly sued by another artist for 'copying' their video. Shynola very kindly wrote a letter explaining why they hadn't.

Originality Explained - Shynola Press Release

You could write a letter letter like Shynola, produce a 'making of video', write an 'review' of the video in a magazine, record a radio interview with your artist.

Evaluation Questions

  1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  2. How effective is the combination of your main product and ancillary texts?
  3. What have you learned from your audience feedback?
  4. How did you use media technologies in the construction and research, planning and evaluation stages?

6 Nov 2017

Music Video First draft feedback

This folder contains feedback on your music video first drafts.

Your task is to screen grab shots which relate to my feedback and explain what next steps you will take to rectify/modify your shots. This should go in the student comment section of the form.

Once you have completed this section I will sit with you and offer more detailed one to one feedback.

30 Oct 2017

Advert feedback

Attached is the feedback sheet for your adverts.


28 Oct 2017

Digipak feedback

Today's lesson

Today we'll be going through feedback on digipak design. You task is to identify the errors in your own work, set yourself targets to improve and then bring your work to me for one on one advice.

I have created a PowerPoint and feedback sheet to help you make improvements. 



24 Oct 2017

Schedule October 23rd - Friday November 3rd

Monday 9th October – Friday 27th October (includes half-term)
  • Complete 1st draft of music video including filming and editing.
  • Screen shots of ongoing editing process essential for full marks.
Work to be posted on blog by 3:10 pm and acknowledgement of completion sheet signed in H2.
Draft video must be posted on blog. 
Marks may be deducted for late submission.
Mon 30th October – Friday 3rd November
  • Feedback on digipak and magazine advert to be returned to all students.
  • Make necessary improvements and complete final versions.
Friday 3rd November – 3:10PM work to be submitted with name(s) and candidate(s) numbers to H2. Work must also be posted on blog.
Marks may be deducted for late submission.

3 Oct 2017

Digipac Analysis Guide

Below is work by Bronte Woodland and Jess Greenfield. This work achieved level 4 and follows a similar structure to the analysis you would have conducted into magazines at AS. When analysing a digipac it is essential that you discuss all the elements identified by the exam board in my earlier post.
  • Front
  • Spine
  • Back
  • Membership postcard/flier
  • Lyric section
  • Disk impression
  • Band info section/booklet
  • Free image/poster

A2 Schedule - Monday 25th September - Friday 13th October

Finish your storyboard
Make an animatic
Research CD/ Album cover art
Complete analysis of three CD packages (example)
Film video outside of lesson time
Make a draft of your CD digipak

19 Sep 2017

Feedback and Animatics 18-9-17 - 22-9-17

In this week's lessons, you need to collate your feedback from your peers and then begin creating your storyboard.


In this week's lessons you need to complete the following:

  • Complete feedback task (if necessary)
  • Create a comprehensive storyboard of your music video
  • Construct and post animatic onto blog
  • Create a schedule list
  • Remember to apply relevant narrative theorists to your music video
  • Post shots of prospective video locations
  • Write a risk assessment

11 Sep 2017

A2 Schedule - Monday 11th - Friday 15th September

In your lessons this week you need to complete the following:

  • Pitch initial idea to class and receive feedback (from class)
  • Evaluate class feedback (will be essential for your evaluation) 
  • Refine idea and submit to teacher for feedback
  • Consider representations in your music video (who/what, why, where, how)
  • Begin to create a comprehensive storyboard of your music video
  • Prepare a schedule list
  • Post shots of prospective video locations

What to include

The name of your song
The genre of your song
The name of your artist
The style of your video (performance/narrative/disjuncture)
Video/media which has inspired you
Location ideas
Styling ideas
Lighting ideas

5 Sep 2017

Research and planning 31st August - September 8th

Welcome back. Below is a list of the tasks to be completed by 3:10 on September 8th.

Research and planning

To include:

  • Set up individual blogs (yournamelcm1718.blogspot.co.uk e.g. benwheatleylcm1718.blogspot.co.uk)
  • Complete detailed analysis of music videos (at least 3) including conventions and genre categories e.g. illustration, amplification and disjuncture.
  • Examples of other texts. Music videos that you like and may use as inspiration. 
  • A variety of mood boards to convey different aspects of video (e.g. genre, styling, miss en scene).
  • Audience profile and conduct market research (use uktribes.co.uk)
  • Shortlist five potential songs. Account for choices.
  • Decide on a song. Explain decision.
  • Decide on band/artist name and create biography.
  • Post photos of band members alongside existing bands/ artists as exemplars.
  • Preparation of a 25 word pitch.
  • Set up twitter feed for your fictitious band

5 Jun 2017


Click on image (or use Printable Paper link in Websites list) to access storyboard templates that you may find useful.