19 May 2017

The Importance Of A Great Video - a-ha Take On Me

Below is the same song (give or take a few tweaks to the musical arrangement) which failed to chart, the second "correct" version arranged by Alan Tarney also failed to chart. The final version featuring Tarney's arrangement and the new video by Billie Jean Director Steve Barron, sold 1.5 million copies in a week and won 6 VMA's.

In terms of editing the original has an edit every 2.6 (approximately 65 shots) seconds, whilst the second video contains approximately 180 shots meaning an edit or "cut" every 1.25 seconds. The second video also contains a stronger narrative element, sacrificing the performance element of the video.

With the advent of the music video, the visual became more important than the music. Bare this in mind when planning yours.




Here's the 'iconic' version







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